Sports for Development is an overused and sometimes misunderstood concept. It is the difference between sport for sporting outcomes such as fitness, competition or enjoyment, for example. Or using the sporting activity not only for these points, but to actively and in a clear and structured way, help develop other aspects of the participants taking part. This can be from raising awareness on a topic to improving training and employment opportunities. One of the biggest challenges for new and developing projects is knowing how to capture and demonstrate the impact of the work being done with the participants taking part. Supporting TWCP and the projects that are developing in the area, will ensure that these projects make the most of the great work they are doing, and can demonstrate this to wider stakeholders. This can help open other avenues to them including funding which can of course help with sustainability. Helping projects understand just how impactful their work is, is something often overlooked and taken for granted. There are so many ‘Sport for Development’ projects that on closer scrutiny are actually just doing ‘sport’, with little actual ‘Development’ work at all.

Jason Mckoy, Mercurial Sports